Metaphors

The metaphor is a widely used figure of speech both in literature and in everyday world. People use metaphors when talking about self, career, life history, feelings and beliefs. Some of the metaphors have gain the value of aphorism due to their large usage and cultural pervasiveness. People often compare their life to a journey or to a step-by-step process that may be represented by a ladder; you may climb or you may fall, and then re-engage in the process of climbing, striving to reach the top. Many people use the ladder metaphor when they talk about their careers. Such metaphor is rather spatial, but may also be assimilated to a journey. This metaphor I was also taught and in my opinion it is widely spread in many cultures. When referring to the ladder as a metaphor of life or career the meaning of progress, of taking small steps and of being aware of the risk of falling are involved. However, it conveys the subtleties also found in the semantic field of career or life, as they both may encompass progress, regress or stagnation. Nevertheless, metaphors seem to value the positive, since viewing career metaphorically as a ladder suggests mainly progress and taking safe steps forward. The journey metaphor has been also applied to relationships; some people say that â€Å"my relationship is a journey†, alluding in fact to the ups and downs, unusual or interesting turns of events. Another metaphor related to progress in many areas of life is that of growing. People make reference to spiritual growth, emotional or professional growth. Such metaphor with a horticultural origin emphasizes the same meaning of development and progress, of enrichment. Usually people use the metaphor in contexts of life experiences, referring to the growth certain experiences bring about. Another metaphor is that of imprisonment. I have heard it most often used in relation to expressing feelings – such as â€Å"I feel imprisoned† (in a relationship, a profession etc.). The most frequent meaning I am aware of for such a metaphor is that of lack of communication or/and emotional exhaustion. The metaphors I mentioned above may be easily identify in interviews. For instance the metaphors related to career may be more often heard in recruiting processes or in professional settings. But they are not limited to such contexts, of course. They may prove useful in opening interviews or in making the rapport to the interviewee, depending on the type and setting of the interview. With such purpose the ladder metaphor may be used in an introduction in which the value of professional itinerary is described (important in opening an interview), and to make appeal to the needs of the individual related to constructing a career (in making the rapport). The interviewer could make use of this metaphor when explaining why career is important and how individuals relate to it. The metaphor of imprisonment may be more frequent in clinical settings or in clinical interviews. It is very important in such contexts to clarify the meaning the person assigns to the concept. Rhodes and Jakes (2004) put forth a valuable example of how metaphor research may be used in clinical setting by illustrating the role of metaphor and metonymy in maintaining delusions for some of the patients. However, these meanings assigned to metaphors may vary across families or cultures. For instance a family or culture in which the masculine values are predominant may use the metaphor of ladder or that of journey in professional context or when talking about career. The families or cultures that guide themselves after more feminine values use such metaphors referring to relationships and life events. In metaphor use there are certain universal aspects but also a great variability. For instance, the metaphorical expression â€Å"to burn one's fingers† implying that someone was deceived by something, is referred to in Russian in the form â€Å"to burn oneself†, or in Finnish â€Å"to burn one's fingers on something†, but implies the same meaning in all cases. The metaphor â€Å"something is hard to swallow† having food as an origin and making reference to problems, has a different expression in Czech – â€Å"something is hard to digest† and Japanese – â€Å"something is hard to chew† (Callies and Zimmermann, edts. 2002) It is very important to interpret the metaphorical language correctly especially when dealing with investigative contexts (social, clinical, professional etc.). In different types of interviews metaphors are important as they help establish the opening of the interview and rapport. Moreover, identifying the metaphors and the correct interpretation is important to determine true communicative intentions during the other stages of the interview. Metaphors are vital in communication and specific to socio-cultural contexts. Bibliography: Rhodes, J.E. and Jakes, S. (2004) The contribution of metaphor and metonymy to delusions.   Psychology and Psychotherapy: Theory, Research and Practice, 77, 1-17. Callies M., Zimmerman R.(edts.) (2002) Cross-Cultural Metaphors: Investigating Domain Mappings Across Cultures, Retrieved March 27, 2007.      

Advertising and Young Age Children Essay

Of all the â€Å"Big ideas† that have changed how we live in the world only one has achieved total supremacy. Its overwhelming and compulsive allure rob its followers of reason and good sense (Van Boven, 2005). It has created unthinkable unsustainability and inequalities among countries, which now pose a stronger threat to human survival than any other phenomena previous(Assadourian et. al, 2010). It is now more powerful than any religion, reaching into every corner of the western world; this monstrosity of an idea is â€Å"consumerism†. It holds the mentalitythat we should all actively be trying to consume more everyday and every year, with the more we consume leading to better lives and greater happiness. However as we witness the rise in social problems such as child obesity, crime and psychological disorders in the western world we must consider if there is a link, and as numerous studies have now shown the relationship is substantial (Wilkinson and Pickett, 2009). A new â€Å"Big Idea† involving a cultural shift must take place converting people to sustainability and reduction ofconsumption before it is too late for us, and more importantly the environment (Skinner, 1976). Reports now show we are dangerously close to the 2 degree Celsius increase in temperature that will push us over the edge of climate re-stabilization(Meinshausenet al, 2009). Global efforts to reduce carbon emissions and promote sustainability such as the Kyoto protocol are in place however the central problem of consumerism is not being addressed. The next generation will grow up in a world where all they know is how to buy. We are steadily loosing the basic skills that have assured human survival to this day. All our children are learning is how to get the best bargains at Tesco and have life aspirations centered on money and possessions. If consumerism is to be reduced we must promote other substitutesamong the youth and at the very least reduce the current impact of consumerism on their development. Children as targets From a consumerist point of view children are the perfect customers, they have no previous appraisal of other products, they are impulsive and will be loyal for life if hooked young. They are the most susceptible to advertising and promotion and most interested in new products. Children now account directly for an estimated $36 billion in sales annually in the USA, with their indirect purchasing power accompanied by the so called â€Å"nag-factor† (Zelizer, 2002) reaching over $290 billion of economic spending (McNeal, 1992). This is not a coincidence, but a direct result of intense advertising and co existing problems of a consumer society. For example with over 70% of mothers now working more and more, consumer tasks are falling to the children.It is now estimated that by age 10, the average child makes over five trips a week to a shop or shopping center (McNeal 1992). And with over $1 billion being spent every year on child advertising and an additional $10 billion on promo tion in the USA alone, these children have more purchasing power than ever. Over the last decade there has been a dramatic shift in the age of children which marketers target resulting in the creation of the â€Å"Tweens†. From the age of 9 to 14 years children are now considered to be midway between childhood and adolescence and unlike other generations acquisition and accumulation of goods has become a preoccupying behavior (Goldberg, 2003). At this age children are still developing in all aspects cognitively, physically, emotionally, socially most importantly they are gaining values and worldviews. With the new preoccupation of consumerism at this young age children are becoming concerned with material status and money, holding them as central values. Before the age of 8 children do not posses the necessary level of cognitive functioning to understand the persuasive aim of advertising and as a result are under treat from the information received as it causes them to make unhealthy choices about themselves and their relationships. At this age they are still relatively unaware of others perceptions and so are dominated by a self-centered focus (Kilby, 1993). There viewof materialism is therefore a very simplistic one of â€Å"I want this†, â€Å"buy me this†, but as children develop this view becomes more complex as material objects take on meaning and the achieving of these goals become an priority. This view â€Å"you are what you buy† hashugeimplications for the child’s individual development and how they interact with their environment throughout life. Kranner and Gomes (1995) found that advertisements made children feel deeply inadequate unless they had certain products. They suggested this not only affects their self-esteem but also is likely to encourage negative behaviors such as stealing to obtain such goods. The views and values of today’s youth are very different than the generation previous. Postman (1994) pointed out how childhood is not an immutable phenomenon but simply a sociocultural creation, which just as its been created can be undone. He argued that advertising and marketing of products once aimed at older teens to younger and younger children is leading to the disappearance or at least alteration of childhood. Effects of advertising on children The effects of childhood materialism are still a relatively new area of study however its impact is starting to be seen as children are becoming impacted at a younger age. Childhood obesity has become commonplace in many western countries, kids are now smoking, drinking and taking drugs younger than never before, and they are suffering from more emotional and mental health problems than any generation previous (Schor, 2004). These findings highlight the change that has occurred over the last 20 years with the wellbeing of youth dramatically declining.Schor (2004) found connections between increased consumerism and anxiety, fear, happiness, depression and social withdrawal. He found continually that consumerism came first and then the suffering followed, not the other way around like some try to suggest. Many studies have now shown that this heightened focus on materialism changeschildren’s values and worldviews. Langer (2005) stated, â€Å"Global commercial culture, is an important source of symbolic material for children as they put together their concept of self†. Children now define themselves through material possessions, as opposed to ethical views or community values. Skafte (1989) demonstrated the affects consumerism has on children’s concepts. He showed a group of â€Å"tweens† a picture of a youth who was either poor or wealthy and asked them what they thought of the person. The wealthier youth was perceived as being more intelligent, getting better grades and making friends more easily. In a later study Dittmar& Pepper, (1994) replicated this using short written paragraphs describing either a rich or poor youth through consumer goods. The richer youth described as having more material possession was also perceived by the â€Å"tweens† as being more hard working, intelligent and successful, but less warm. The extent to which materialism and consumer goods are seen by these youths to be central to a person’s success in all other aspects of life is quite revealing, showing us how ‘stuff’ now dominates over any other trait. The physical health of children is also greatly affected as children growing up in consumer cultures have relatively sedimentary lifestyles, leading to the problem of obesity and often unhappiness (Klanie, 2005). Others argue that advertising and the wide availability of electronic media have taken the power of control away from the parents about what their children learn. The dangerous adult world (particularly sex drugs and violence) is openly available for viewing by minors. All the evidence points to the conclusion that the valuing of wealth over other things is making children less healthy both physically and mentally (Kasser& Ryan, 1993). This is a case for public concern as its affects are filtering up the population as children who watch more TV, movies and videos are shown to have poorer school performance yet be over focused on wealth and consumer goods (Rideout, Foehr, Roberts &Brodie, 1999) creating a gap in expectations and reality. Research has also shown that parents transmit their values to their children(Carlosn&Grossbart, 1988), so if this generation grows up not valuing family and the welfare of the environment and society then the next generation is unlikely to either. For example just as the children of the great depression of the 1930’s related to money in a certain way, usually being very cautious of it, todays youth will irrespectively act in the opposite way becoming carefree and unknowing to the act of â€Å"delayed aquisition† (Gorn, Peracchio, Bamossy, 2003). This is beginning to be seen in the huge level of individual house hold debtacross the western world as people wish to obtain the same level of wealth as everyone else around them without the correct access of means to do so. It is therefore vital that this orientation towards consumerism in youth is addressed through public policycreating a culture shift. Howconsumerist views can be changed. In order for consumerism to be reduced the mentality and views surrounding consumerism must be altered. From birth the hundreds of advertisements and marketing campaigns now shape us to hold the mentalityto attain â€Å"stuff† which in return will shape who we are and bring happiness. La piere (1934) concluded that for change to take place three elements were needed, the person must feel they can do it, have access to memories of action and feel that by not doing anything they are damaging themselves. Under this assumption education and awareness are not enough, they may be helpful in teaching people the dangers of over consumption but will not convince them they can do anything about it or give them access to memories of action. Therefore actions on behalf of the policy makers and educators are vital in making people act and creating change. Under the policy of the American Psychological Association (APA) it aims to work to â€Å"mitigate the causes of human suffering, improve conditions of both the individual and society† and â€Å"Help the public in developing informed judgments†(Commercail Alert, 1999). Over the last 20 years there has been a growing amount of research done in the area of youth and advertising much of which has concentrated on how to exploit children’s emotions to increase consumption. Corporations use psychological findings on children’s needs, cognitive abilities, changing attitudes, and relationships with parents to sell their products (Youth Marketing Services, 2004). Thework of Psychologists in these corporations needs to be carefully monitored. The APA has now made recommendations and now research and investigations must concentrate on helping to counter act â€Å"the potential harmful effects of advertising on children, particularly children ages 8 and younger who lack the cognitive ability to recognize advertisings persuasive intent†(Dittmann, 2004, p.58). By changing how advertising is conducted we can change the message of consumerism being forced upon young children and hopefully reduce consumerism as a result. First and foremost for this to occur Psychologists’ must stay informed, knowing about the relationship between a consumer culture and psychological disturbance (De Angelis, 2004). This will better equip them to deal with questions placed to them, dealing with clients and corporations. Being able to communicate effectively with the greater public and corporations helps keep the public informed to the type of research being done, removing the perception of deception and also enables parents to teach their children how to not fall victim to the commercial culture (Kramer, 2006). By using innovative means of reaching out to the community through schools, policy and counter advertising we can begin to rebuild a level of trust between psychology and the public, whist on the other hand teach the greater population to be wiser consumers and protect their children from its dangers. This could be implemented through systems already in place, for example â€Å"Tidy towns† in which Irish towns and cities compete for the title of â€Å"Tidy town†. A further dimension of sustainability could be added to this, in which town allotments, community trade and car pooling are also rewarded. Schools remain key in the reduction of consumerism as they have long been linked to advertising and marketing (Spring, 2003). The development of a curriculum in which children learn about the persuasive nature of advertising and the risks of over consumption in all areas of life will work to bring such issues to their attention. This is somewhat in place in Ireland with the green schools initiative where school children are encouraged to recycle, compost and plant in their local area with the goal of attaining a green flag. This brings environmentally friendly ideas into action and uses a level of competition to make it more emotive. Also teaching elders about the harmful effects of consumerist aspirations and how they are developed could also help. However there needs to be a removal of all commercial advertising in schools as this should be one place children are free from the bombarding messages(Kramer, 2006). Universities and schools are natural sources of ideas, energy, and info rmation, which should not consist of product placements but items that promote creativity and humanistic values. There are now plans in place to change the laws and governmental policies surrounding child advertising. Up until 1990 there were laws in place prohibiting the direct advertisement to children under a certain age however with the realization of its benefits to sales in the 90’s it was abolished. Now with APA’s proposal on the ethical implications of child advertising hopefully it will be illegal to advertise to children under the age of 8 due to their incapability of understand its intentions (Dittmann, 2004). Psychologists can also help to reduce the problem of consumerism by using their skills to develop advertisements that counter act the messages of consumerism. There should be public service ads, such as for road safety (which have reduced road deaths from 640 in 1972 to just 376 in 2002 (Road Safety Authority, 2012). They could concentrate on alternative sources for self-esteem and peer acceptance, such as showing kindness or humor. They could also promote the values and rewards that can come from family and community interaction such as volunteering or participation in sport (Easterling, Miller, & Weinberger, 1995). These alternative messages of social orientation could shift the future goals of the youth and alter their values away from materialistic items, therefore protecting them from dangers of consumerism and reducing the world’s consumption. Conclusion We can see the harmful affects consumerism is having on our environment as we exhaust our natural resources and pollute those we have left, as we come dangerously close to the â€Å"tipping point† (Lenton et al, 2008). The only way to resolve this global problem is to act now, the resolution starts with us as individuals highlighting the heavy implication of present detrimental government policies. This generation must put in place the tools that are needed to ensure the survival of the planet. At present we are doing the opposite in creating a more consumerist world through our children. We must act now to educate them to the faults of how we live and create a world in which we can exist without the false comfort of consumerism. References Assadourian, E. (2010).Editing Out Unsustainable Behavior. State of theWorld: Transforming Cultures, From Consumerism to Sustainability. Newton & Co: New York Commercial Alert.(1999). Letter to Richard Suinn, PhD, president of the American Psychological Association, RE: The use of psychology to exploit and influence children for commercial purposes. http:/www.commercailalert.org/index.php/category_id/1/subcategory_id/21/article-id/68. De Angelis, T. (2004).Consumerism and its discontents.Monitor on psychology, 35(6), 52-54. Dittmar, H.,& Pepper, L. (1994). To have is to be: Materialism and person perception in working-class and middle class British adolescents. Journal of Economic Psychology, 15, 233-251. Dittmann, M. (2004). Protecting children from advertising: APA’s Council of Representatives supports task force’s call for stricter regulations on ads geared to kids. Monitor on psychology, 35(6), 58-59. Easterling, D., Miller, S., & Weinberger, N. (1995). Environmenta l consumerism: A process of children’s socialization and families’ re-socialization. Psychology & Marketing, 12, 531-550. LaPiere, R. T. (1934). Attitudes vs. Actions.Social Forces, 13(2), 230-237. Lemish, D. (2007). Children and Television: A Global Perspective. Blackwell: New York. Lenton, T., Held, H., Kriegler, E. et al. (2008). Tipping elements in the Earth’s climate system.Proceedings of the National Academy of Sciences, 105, 1786-1793. Gorn, G. J., Peracchio, L. A., Bamossy, G. (2003). Understanding materialism amoung youth. Journal of Consumer Psychology, 13(3), 278-288. Meinshausen, M., Meinshausen, N.Hare, W., Raper, S. C. B.,Frieler, K., Knutti, R.,Frame, D. J., &Allen, M. R. (2009). Greenhouse-gas emission targets for limiting global warming to 2  °C.Nature, 458, 1158-1162. McNeal, J. U. (1992). Kids as consumers: A handbook of marketing to children.New York: Lexington. Kasser, T.,& Ryan, R. M. (1993). A dark side of the American dream: Corr elates of financial success as a central life aspiration. Journal of personality and social Psychology, 65, 410-422. Kramer, J. B. (2006). Ethical analysis and recommended action in response to the dangers

Higher education in Angola Essay Example | Topics and Well Written Essays - 4250 words

Higher education in Angola - Essay Example Education plays a crucial role in the success of a society or country. With globalization there is an increasing trend towards alterations in the field of education, in order to equip students with the capability of international standards. For this reason, a large number of countries have undergone changes in their education policies, specifically, higher education policies on state and national levels, which need assessment and evaluation. Therefore, this paper will specifically focus on the policies of higher education system of one of the countries of the African continent- Angola. In particular, the paper will focus on the process of policy development in Angolan higher education system while discussing the responses of higher education institutions, regarding decentralization policy developments in the country after the end of the civil war in 2002. Lastly, this paper will propose some recommendations that will be beneficial for the higher education system in Angola in the coming years. In addition, it is anticipated that this discussion and deliberation on higher education system of Angola and its process of education policy formation will enlighten readers in many ways. Most importantly it will highlight the discrepancies in the policy formulation and its implementation in real scenarios. Institutional amplifications have been a point of discussion in several countries. According to Chikering (2006), such amplifications and changes may imply several adjustments, namely institutional, social, and political ones: ‘As we pursue these changes, we would try to distinguish among four separate questions and address them discretely: Are the changes we contemplate consistent with our mission and institutional values? Is their design and implementation educationally sound? Are those designs and implementation strategies financially feasible? What are the

Leadership Essay Example | Topics and Well Written Essays - 750 words - 26

Leadership - Essay Example It involves assimilating HR duties and actions across the military staff, amongst the respective constituents and the services. In operational, as well as tactical sustenance, policies and measures interpret into achievement at the levels of operations and tactical. G-1/S-1s supply HR sustenance to service affiliates, Department of Defense civilians, and AOR service providers. Menter (2009) articulates that they are accountable for carrying out HR duties for allotted or attached employees The goal of HR sustenance is to capitalize on operational efficiency and to ease Army improved support. Steadfast, receptive, and well-timed HR sustenance within the operational part is vital to supporting the Commander of Operations and the military. HR Support depends on non-secure, incessant, and survivable infrastructure and contemporary information structures. These structures offer an ordinary operational depiction, asset visibility, extrapolative reproduction, and by-exception exposure, every one of which is required to help precise and judicious manning resolutions. The amended AUTL will support HR core capabilities in four accountability areas: Man the military, offer HR services, grant staff support, carry out HR development and workforce operations. Manning the military entails Workforce Promptness Management, Workforce Accounting and Potency Reporting, Workforce Information Management, along with R5 Operations Managing. The predicament in manning is finding the right combatant to the proper position at the proper time. Manning brings together expectancy, association, and dexterous positioning of workforce assets. Human Resources services are essential to unit promptness and the preservation of the individual military dimension. United States Government through the US Army (2013) states that HR services include casualty operations managing and indispensable workforce services.

Cloning Brachyury from SW480 in pNEB193 plasmid Essay - 2

Cloning Brachyury from SW480 in pNEB193 plasmid - Essay Example This concentration permitted me to proceed on to the next step of the experiment as it had more than 500 ng of RNA. However, it was noted that some students obtained very low concentrations of 15 ng/ ÃŽ ¼L compared to the class average of 169.3 ng/ ÃŽ ¼L. If the class results are analyzed, it can be noted that the standard deviation of this experiment is 151, hence, the range of results is (169 +/− 151) 18 – 320. Table 1 shows that sample F concentration. Nevertheless, samples H, L for example are much higher than the range of the results. The key point of the experiment which determined if the experiment could go on or not was the quality of RNA. That is depicted in figure1: gel denaturation of RNA, the ratio between 28S and 18S RNA is 1.3 – 2.5; many of the students had this value while some were not due to sample degradation or they did not load their samples in the appropriate wells. 3 – The second experiment was the cDNA synthesis where RT – PCR (SuperScript III RT) was used to synthesis it from RNA which was determined by the students as B, D, E, G K O and P. Every student began with a concentration of 6.16 ng. After the synthesis of cDNA, the concentration of the the whole sample was measured by the demonstrator using a Nanodrop. The data of the whole class was very close to the average 747 .2 ng/ ÃŽ ¼L (table 2). The standard deviation was 131.2 which were very small. Thus, almost all students did the experiment correctly as the results of the class data were in the range of 547 – 631 ng/ ÃŽ ¼L. On my part, the sample obtained was 302 ng/ ÃŽ ¼L which also was in the range. This allowed all students to go on to the next experiment. 4 – The next step of the experiment involved the use of the PCR to amplify the full length of Brachyury and human ÃŽ ² – actin from the cDNA that was obtained. Using 0.8% agarose gel electrophoresis, the products of the PCR were analyzed. The PCR in my group worked and had

Methodology Essay Example | Topics and Well Written Essays - 2000 words - 1

Methodology - Essay Example The research undertakes a mix of qualitative and quantitative aspects of study in order to arrive at desired observations. The questionnaire is circulated online to access a wide range of responses. Additionally, few open ended questions allow for greater knowledge on certain areas of study through the questionnaire format. The study has also undertaken a telephonic interview apart from the secondary data research to support quantitative facts by reliable and verifiable information sourced from the interview and qualitative research. According to Tobin and Joseph, (2006), research philosophy is the manner in which one gathers, organizes and analyses the data for the purpose of researching a particular problem. The common research philosophy has two main principals associated which are known as the positivist philosophical process and the interpretivism or the phenomenological style. Both the models are effective tools for carrying out the research activity but the difference arises in the objectivity of the model. According to the positivist approach, theory is established prior to conducting the research activity. The positivist research can be carried out in a two pronged approach, the descriptive research and the experimental research. The research model based on the positivist approach is primarily focused upon bringing together an analysis of the dependency of the external factors and the internal factors of the research. Philosophically, the positivist research method is based on ontological and axiological perspectives of a research problem. The phenomenological model of interpretivism was developed by Edmund Husserl and is the way of research that conducts the research in a manner that is influenced by human perceptions (Somekh and Lewin, 2004). The particular model of research lays focus on the micro level sociological issues like the prime motives behind the behaviour of people. Such

Management Styles Essay Example | Topics and Well Written Essays - 1500 words

Management Styles - Essay Example Penalties such as fines are imposed in the negative style of management. These negative style managers dominate their subordinates by putting emphasis on the imposition of penalties and fines for substandard performance such as being fired or suspended from their present's jobs without pay, reprimand and even, in rare occasions, insults in front of their fellow workers. This style of management is very proper for some employees but may not be recommended for other employee types. The employee turnover will be higher than other management styles because the employees. This domineering management style results to lower job satisfaction because the some employees will prefer to resign than to be insulted or reprimanded in front of their workers. This is the autocratic management style. On the opposite end, some managers use the positive style of management. The managers will give better education benefits and offer rewards and even promotions for excellent and above par performances. This is the custodial management style. A third management power style occurs when there is a mixture of both the negative and positive style of management. ... imanding can be used and there is other situation, at work, when the positive style of giving rewards and bonuses will increase worker production outputs.Management's use of power to change organisational realities by getting others to do what they want done is further strengthened by the Protestant ethics during the Protestant Reformation that it is a MORAL obligation to work in order to have salvation. This ethic was one of the sparks that kindled the factory working procedures in the 18th century. Therefore, man felt that is a normal for a superior to order the workers to perform certain assigned tasks that will contribute to the accomplishment of over-all company goals and objectives Frederic W. Taylor (Waring, 1991) studied human behaviour ( Grandjean & Kroener, 1997) at work in his management science. He equates the organization as a cheap machine where the human workers, managers and supervisors are likened to its many parts or subdivisions. Each must coordinate and cooperate with each other for the smooth accomplishment of company goals. The human workers are treated just like cheap machine spare parts that can be replaced, transferred, mended and strengthened.Management has the power for the company to implement Frederic Taylor's work procedures such that each task can be broken down into its smallest unit and the best person to do a specific job should be selected so that there will more products manufactured in lesser time at a better quality standard for Frederic Taylor saw that the interaction of human characteristics, social environment, task and physical environment, capacity, speed, durability and cost contributes much to the speedy and quality accom plishment of company goals and objectives. Taylor's method has increased

Petroleum Technology Essay Example | Topics and Well Written Essays - 250 words

Petroleum Technology - Essay Example It was named the ExxonMobil's Fast Drilling Process (FDP). The technology has significantly increased drilling rates and reduced downtimes as it uses of real-time, computer analysis of the drilling system's energy consumption (AZo Network). ExxonMobil was able to do this through a proprietary software that creates computer models of deepwater platforms that increases accuracy of the design. FDP has shown success in exploration although its performance improves in a variety of conditions such as hard and soft rock, deep and shallow wells, and low angle wells. "The key benefit of the FDP is that it quantifies the hidden cost of slow drilling" and allows the company to alter the design to suit the objective theoretical performance in a specific well (AZo Network). The FDP is one of the innovations made by ExxonMobil together with technologies such as the deepwater mooring technology, made possible by a computer program that "determines how much weight can be shared between the drilling vessel and the anchor boats as they set out each line" (ExxonMobil).

Piaget and Vygotsky Essay Example for Free

Piaget and Vygotsky Essay In this Essay I will compare and contrast the theories of Piaget and Vygotsky. They both were influential in forming a more scientific approach to analyzing the cognitive processes of the child active construction of knowledge. They both developed their own ideas of child development and they believed cognitive development in children took place in stages. However they were distinguished by different styles of thinking. Piaget thought that children actively construct their own cognitive worlds and they adapt their thinking to include new ideas because additional information furthers understanding. He stressed that to make sense of our world we organize our Schemata or experiences. We connect one idea to another. We also adopt new ideas. Adaptation is by assimilation, which occurs when individuals incorporate new information into their existing knowledge into an existing pattern of behavior of schemata (example). Piaget refers to Schemata or schemas to the way we organize our knowledge. We can think our knowledge as units and each of them related to aspects of the world including actions, objects etc. (referencing ) Accommodation occurs when individuals adjust to new information. Piaget thought that equilibrium occurs when is a balance between assimilation and accommodation. He believed equilibrium schema is both the category of knowledge as well as the process of acquiring that knowledge. As experiences happen and new information is presented, new schemas are developed and old schemas are changed or modified. An example is, say a child sees a crow and a pigeon in the sky, and is told that they are birds. The child then forms a bird schema defined as something that flies. The next day, he goes out and sees a seagull, which easily fits into his existing bird schema. This is called assimilation, when we take new experiences/knowledge and put them in our existing schemas (or categories). The next day, a child goes out and sees a plane in the sky. Whilst this fits the definition of something that flies, it seems to be quite different than the other birds he has seen, and he is told that this is not a bird. To explain this, the child forms one large category of flying things, with two sub-categories; birds and planes. This process is called accommodation, where we change our existing knowledge structures to account for new information that doesnt fit. Piaget also believed that we go thought four stages in understanding the world. Each stage is aged related and consist of a distinct way of thinking, a different way of understanding the world. This theory is known as Piaget’s Stage Theory because it deals with four stages of development, which are sensorimotor, preoperational, concrete operational and formal operational. ( referencing ) On the other hand, Vygotsky believed that children actively construct their knowledge. He gave social interaction and culture far more important roles in cognitive development than Piaget did. Vygotsky socio cultural cognitive theory emphasizes how cultural and social interactions guide cognitive development. He portrayed the child development as inseparable from social and cultural activities. Vygotsky argued, learning is a necessary and universal aspect of the process of developing culturally organized, specifically human psychological function (1978, p. 90). In other words, social learning tends to precede development. He believed that the development of memory, attention and reasoning involves learning to use the inventions of society, such as language, mathematical systems and memory strategies.( referencing) Piaget believed that development had to come before learning; Vygotsky believed that development and learning worked together though socialization and language. Vygotsky gave language a huge role in development. For vygotsky Language plays two critical roles in cognitive development. First language is the main means by which adults transmit information to children. Secondly, Language itself it is a very powerful tool of intellectual adaptation. Vygotsky believed that language develops from social interactions, for communication purposes. Later language ability becomes internalized as thought and â€Å"inner speech†. Thought is the result of language. Piaget thought that there was a connection between biological and cognitive development. Vygotsky believed that knowledge from social interactions spurred cognitive growth and development. Even they had really big differences; they both believed that social interactions played an irreplaceable role in cognitive development. Piaget thought that cognitive development is influenced by social transmission (learning from others). Vygotsky believed that social interactions were an instrument in development and that it heavily influenced thoughts and language. Piaget strongly considered that the developmental ages of students determined where they should be in the learning process. Vygotsky took that idea further by comparing the learner’s actual development to their potential development. He called this area of â€Å" zone of proximal development. ZPD is the range of tasks that one cannot yet perform independently, but can accomplish with the help of a more competent individual. For example, a child might not be able to walk across a balance beam on her own, but she can do so while holding her mothers hand. Since children are always learning new things, the ZPD changes as new skills are acquired. Piaget stages are hierarchical. Each of Piaget’s stages must be complete before moving to the next one. Vygotsky’s theory does not depend on time. Piaget stages imply that children cognitively develop on their own, without the help of someone or something. Vygotsky concentrates more on social interactions and aide given to a child when develops. Vygotsky Scaffolding is the kind of help, assistance and support that enables a child to do a task which they cannot quite manage yet alone and which it will help them in the future to be able to make that task or similar on their own. For example: In a school laboratory science class, a teacher might provide scaffolding by first giving students detailed guides to carrying out experiments, then giving them brief outlines that they might use to structure experiments, and finally asking them to set up experiments entirely on their own. ‘What the child can do with assistance today she will be able to do by herself tomorrow’ (Vygotsky, 1978, p.87). Both these educators contributed to the present day ideas of constructivist learning. Both offer some incredible insight into possible ways children learn and byusing there theories it is possible to create a more conductive learning environment for the child.

Economics Questions Essay Example for Free

Economics Questions Essay 1. Housing Prices 1.1 Fundamental and Non-fundamental Factors Pricing of a product depends on many factors such as demands for the product and how excessive the product exists in the market (supply). Housing price is influenced by `fundamental` and `non-fundamental` factors. The fundamental factor inn housing price is about supply and demand (Himmelberg, Christopher, and Sinai, 2005). 1.2 Market Bubbles and Fundamental Factors The question is whether market bubbles emerge from fundamental factors or what evidence that leads to a bubble in house prices. The fundamental factor inn housing price is about supply and demand (Himmelberg, Christopher, and Sinai, 2005). However, people know the theory of supply and demand are only the first steps towards understanding how setting up the market prices of a product. Furthermore, the theory also helps people to understand the way in which these prices help shape production and consumption decisions. It means that the law of supply and demand will explain any situation that might exist if the market price is too high and vice versa. At any given moment, where the market price is too high, we might expect that consumers will leave sellers since they are already have other options having the same characteristics, size, and the tastes with lower price. The supply-and-demand theory revolves around the proposition that a free, competitive market does in fact successfully generate a powerful tendency toward the market-clearing price. Without any conscious managing control, a market spontaneously generates a tendency toward the dovetailing of independently made decisions of buyers and sellers to ensure that each of their decisions fits with the decisions made by the other market participants. Were this tendency to be carried to the limit, no buyer (seller) would be misled that it wastes time attempting to buy (sell) at a price below (above) the market-clearing price (Kirzner, 2004) Since housing market attracts many investors to put their money for hope that it will raise significantly over times, the housing prices may reach a bubble period. The raise in house prices is influenced by fundamental factors, the supply and demand. This makes sense since the demand for having houses may be exploded when the bubble exist. By definition, bubble situation occurs when housing price is high because buyers/investors predict that the selling price of houses will rise dramatically in the future (Himmelberg, Christopher, and Sinai, 2005). 1.3 Current Housing Prices and the Bubble The housing prices continue to rising today. There are many underlying factor behind the uplifting housing prices. According to McCarthy and Peach (2004), one of the cause behind the rising housing price is because the existence of a speculative bubble in this asset market. This condition present potential threats as the asset market could experience a collapse that further harm the U.S. economy. Another reason of the uplifting housing prices is that the some home buyers Have the willingness and intention to buy the rising housing prices for hope that the houses will rise significantly in the future (McCarthy and Peach (2004). 2. Urban Land Theory Given the case that the town of Valley stream, Long Island is 20 miles by car from midtown Manhattan and in 2000, the median home value was $199,800. The town of Dix Hills, Long Island is 36 miles from Midtown Manhattan and the median home value in 2000 was $386,100. Explain why these facts do or do not disprove the standard `urban land theory` as formulated by economists such as Kain and Alonso. The case does not comply with the urban land theory since the price of housing does not merely relate to distance from a city center or any places of interests. Many factors or preferences have great impacts towards customers’ decision on buying housing that further influences the price as following: a) A Change in Buyers’ Incomes and Wealth According to Howard Community College, â€Å"the demand for most products will go up of buyers’ real incomes or real wealth, i.e., their purchasing power rises.† In the case of housing, if a buyers of the housing manage to earn $25,000 next year instead of $10,000 this year (and assuming there is no increase in the price level), it means that the costumer’s real income increases. This situation will affect the customer’s spending such as their preferences to buy houses that are more expensive. b) Buyers’ Tastes and Preferences Another factor that influences the demand for a product is buyers’ tastes and preferences. In case of housing, the existence of emotional benefits such as good neighborhood or areas where there are celebrities will raise the price of housing in the areas. In addition, the availability of transportation to distance location may increase the housing prices. Another theory says that fundamental factors, the supply and demand, may have influence towards the pricing of cities. Third, changes in underlying fundamentals can affect cities where in locations where housing supply is inelastic, prices tend to be higher relative to rents (McCarthy and Peach, 2004) c) The Prices of Related Products or Services In the housing case of Valley stream, Long Island and Dix Hills, Long Island, the difference of pricing may happen if in the areas there are many housing or other substitutes like apartment, condominiums, and townhouses. Therefore, it does not matter a housing is located hundreds miles away from the downtown, as long as there are value added that customers will obtain when purchasing the houses in the are, the price could be much higher than that near to a city center. The situation explains why Valley stream, Long Island that is 20 miles by car from midtown Manhattan and in 2000, the median home value was $199,800 is priced lower than town of Dix Hills, Long Island is 36 miles from Midtown Manhattan and the median home value in 2000 was $386,100. d) Buyers’ Expectation of the Product’s Future Price This factor will play a role when, for instance, Dix Hills, Long Island announces that the price of their houses will increase next month or year since there will be a shopping centers of any place of interests that located near to the housing. This situation will drive consumers to buy the houses in Dix Hills, Long Island quicker. Therefore, this kind of determinants will increase current demand for the housing in Dix Hills, Long Island and shift the demand curve to the right. 3. Feds and booms and busts in the housing market In the New York Times column of May 27, 2005 economist Paul Krugman wrote: After all, the Feds ability to manage the economy managing comes from its ability to create booms and busts in the housing market In 2004, inflation had picked up and had raised questions in the minds of some people about whether it might be on a rising trend that poses a risk to price stability. Total consumer price inflation as measured by the chain price index for personal consumption expenditures (PCE) has risen from 1.4 percent over the twelve months of last year to an annual rate of 3.0 percent over the first four months of 2004. Donald L. Kohn, a Governor of the Federal Reserve, says that price stability is Fed’s responsibility since it allow businesses and households to plan and operate without worrying about increases in the general price level over the long run is how we contribute best to fostering economic efficiency and rising standards of living (â€Å"Remarks†). Inflation has closed relationship with interest rates. In the situation where retail prices experience a significant increase, people might expect that interest rate will rise as well. The reason is that government try to control the amount of money exist in the market. According BBC News (2005), the increase of oil price and Katrina storm have caused investors in Wall Street to think of Federal Reserve that will likely to push up interest rates rapidly to control inflation. In the United States, the Treasury yield curve is the first indicator of all domestic interest rates and it influence global rates setting. Therefore, in the U.S., interest rates on all other domestic bond categories rise and fall with Treasuries yield. Below is the figure explaining the impact of inflation and interest rates on the Yield.

Analysis of US Advertising Industry

Analysis of US Advertising Industry Headlines The US advertising industry records a 7% growth in 2013 which is fuelled by growing level of business formation and increasing penetration of mobile devices among Americans. The main category contributing to industry’s growth is digital advertising accounting for 27% of the market. 2013 is the first year when Americans spend more time using their smartphones than in front of TV, leading advertisers to shift from focusing on mass marketing to one-on-one advertising campaigns on mobile devices. The main consumers of the industry are retail enterprises, financial service providers and motor vehicles industry increasingly investing in mobile advertising campaigns and social networking. Due to the growing smartphones penetration, spending on mobile advertising is expected to exceed desktop advertising over the forecast period and condition industry’s turnover to grow by CAGR of 7% reaching US$188.688 million in 2019. Trends With the market size of US$189,136 million the US was the largest advertising market in the world in 2013. Japan’s expenditure on advertising at the same year was more than three-times smaller, while China stood in the third place. In Europe the biggest markets were Germany and the UK, however, they were left way behind the US with only a tenth of the US expenditure on advertising.[1] Even after events of significant importance such as Olympics and presidential elections in 2012, advertising industry in the US hasn’t slowed down and experienced market growth of 7% in 2013. Fast recovery after profitable year was fuelled by constant formation of business units, tight competition in the market and growing market penetration for mobile devices.[2] B2B purchases accounted for the complete majority of market size, as households were left with less than 1% of the market. The major B2B buyers in 2013 were retail enterprises accounting for a fifth of all business purchases. Retail industry was the largest spender in digital advertising. Retailers are increasingly depending on mobile devices for their advertising. The biggest investments were made into direct-response campaigns and into increasing brand awareness among consumers. [3] The major spenders in advertising were Macy’s, Wal-Mart Stores, Target Corp, and Sears.[4] Other biggest B2B buyers were industries of monetary intermediation (American Express Co., Chase, Bank of America), and sale, maintenance and repair of motor vehicles and retail sale of automotive fuel, accounting for 10% and 7% of the total B2B purchases respectively. Biggest auto marketers were General Motors, Ford Motor, and Toyota Motor.[5] However, the most rapidly growing shares of B2B purchases belonged to computer and related services and business and management consultancies. The main category of advertising industry is digital advertising accounting for 27% of the market. With 7% growth over 2013 it was the fastest growing category in the industry. With growing penetration of mobile technologies digital advertising is slowly shifting from desktop advertising to reaching customers through tablets and smartphones. [6] In 2013 almost half of the adults in the US had smartphones and a third had tablets.[7] At the same year for the first time Americans spent more time a day using digital media than watching TV. In addition, they spent more time per day surfing mobile internet than in front of PC[8]. Television was the second biggest advertising environment in the US in 2013 with 23% of the market. Though television holds a significant share of the market, it is slowly dropping due to the growing popularity of digital videos in online advertising. [9]Outdoor advertising having 21% of the industry leaves press and radio owning 18% and 12% of the market respectively. Print advertising revenues has been dropping by CAGR of 10% since 2008, while the share of online advertising in digital versions of newspapers has been growing. [10] In 2013 foreign advertising services provided for US clients abroad exceeded the ones US companies sold for foreigners by ten times. Most popular services provided for US companies were digital advertising accounting for 24% of all services provided by foreigners and TV and Press advertising accounting for 20% each, while foreigners mostly bought internet, outdoor, and radio advertising services. Industry’s turnover grew by 7% in 2013 and accounted for US$125.541. The total increase was fuelled by the fastest growing internet and outdoor advertising. Outdoor advertising grew mainly due to the constant expansion of digital outdoor advertising through billboards. [11] Advertising costs are divided mainly into B2B costs accounting for 51% of total costs and labour costs accounting for 43%. The largest part of B2B costs are from other business services, real estate activities and advertising. Though number of employees in the industry hasn’t reached the pre-recession level, it grew by less than 4%, while average annual wages increased by less than 1% over 2013. Competitive Landscape Over the review period micro enterprises accounted for 96% of companies in advertising industry. However, in 2013 large and medium companies experienced the highest growth of over 4%. They accounted for less than 1% of the industry and acquired 35% of the industry’s turnover causing the market to be concentrated. At the same time micro and small companies accounted for 26% and 27% of the industry’s turnover. As of 2010 the major advertising enterprises according to their share of total services provided are: Omnicom Group Inc (6%), Interpublic Group of Cos Inc (3%), WPP Group USA Inc (2%), News America Marketing In-Store Services LLC and The Clear Channel Outdoor Holdings Inc with 1% each. In 2013 Omnicom Group has announced about the target merger with the world’s leading communications enterprise Publicis Groupe. This merger was expected to join two forces of advertising, marketing, and communication into one world’s leading advertising group. Its’ worth was expected to reach over US$35billion and exceed that of WPP twice.[12] However, due to the prolonged process that has started affecting companies’ relations with its clients and staff, the merger has been terminated in 2014.[13] In order to improve its digital services Interpublic Group of Cos acquired digital shop Profero in 2013. Combining its one of businesses Lowe and Partner with Profero, IPG is expecting to spread its operations in developing markets. [14] Other, significant IPG’s acquisition strengthening its digital side of the business in 2013 was Interactive Avenues – a digital agency in India. WWP made the record number of over 50 acquisitions in 2013. The company was also a leader in acquisitions in social media sector. Due to the growing consumers’ engagement in social networks, social media networking agencies are expected to be a valid addition to big advertising enterprises as they prove to be more effective than public relation companies.[15] Hand in hand with increasing levels of digital advertising, in 2013 News America Marketing has introduced its in-store near field communication campaigns in retail stores. These campaigns provide customised mobile coupons being sent into customers’ mobile devices whenever they are in the store and near a particular product. This has helped to improve the usage of coupons and increase the sales of particular products. Moreover, brand familiarity is being increased through various value added services such as online recipes, various apps, and games connected with particular products. [16] In 2013 The Clear Channel Outdoor Holdings Inc signed the five-year contracts with San Francisco, Chicago and Denver’s airports to install hundreds of digital screens in airports enabling companies to advertise their products and airports to present important information about flights. Digital screens will enable customers to receive the information to their mobile devices through the touch of the digital screens displayed in airports. [17]In Denver’s airport two digital video towers are planned to be installed to enhance customers’ experience. [18] In 2014 the company is planning on launching first interactive global mobile platform enabling costumers to reach all the content from the advertisers in one place through their smartphones.[19] Prospects Over the period of 2014-2019 the US advertising industry is expected to grow by CAGR of 7% and reach US$188.688 million. It will be mainly fuelled by increasing popularity of digital advertising which is set to produce more sophistication to advertisements, making them target based and unique for different costumer.[20] With almost 90%[21] of the US population using internet and half of the population[22] having access to mobile internet in 2014, internet and outdoor advertising will experience the highest CAGR of 7% over the review period. Though desktop advertising was dominating category in digital marketing in 2013, however, mobile advertising and applications, experiencing a surge in popularity, are expected to exceed desktop advertising over the forecast period. Technologies enabling businesses to observe their customers across all screens will lead to enterprises eventually focusing on multi-screening advertising. [23] The number of acquisitions performed by top advertising enterprises shows that companies will be concentrating on providing holistic solutions for their clients encompassing product and technology innovations, digital and social networking services. Due to the growing amount of collected data about consumers, companies will increasingly specialise in providing customised marketing decision for different consumers. [24] [1] http://www.statista.com/statistics/273736/advertising-expenditure-in-the-worlds-largest-ad-markets/ [2] http://news.magnaglobal.com/magna-global/press-releases/advertising-growth-2013.print [3] http://www.emarketer.com/Article/Retail-Industry-Remains-Largest-Spender-US-Digital-Advertising/1010187 [4] http://gaia.adage.com/images/bin/pdf/MFPweb_spreadsv2.pdf [5] http://gaia.adage.com/images/bin/pdf/MFPweb_spreadsv2.pdf [6] http://adage.com/article/digital/emarketer-desktop-pc-web-advertising-peak-2014/242030/ [7] http://stateofthemedia.org/2013/newspapers-stabilizing-but-still-threatened/ [8] http://gaia.adage.com/images/bin/pdf/MFPweb_spreadsv2.pdf [9] http://www.emarketer.com/Article/TV-Advertising-Keeps-Growing-Mobile-Boosts-Digital-Video-Spend/1009780 [10] http://stateofthemedia.org/2013/newspapers-stabilizing-but-still-threatened/ [11] http://www.oaaa.org/NewsEvents/News/IndustryRevenue/tabid/322/id/3871/Default.aspx [12] http://www.iamwire.com/2013/07/publicis-and-omnigroup-concludes-a-usd-35-1-bn-merger-to-form-the-world-biggest-advertising-group/#_am3tw4oq [13] http://www.firstbiz.com/brands/publicis-omnicoms-35-billion-merger-called-84275.html [14] http://adage.com/article/agency-news/ipg-s-lowe-acquires-global-digital-agency-profero/291209/ [15] http://adage.com/article/global-news/wpp-lead-deal-maker-54-acquisitions-2013/291800/ [16] http://www.mobilecommercedaily.com/news-america-marketing-plugs-nfc-for-in-store-mobile-campaigns [17] http://www.thestreet.com/story/11997082/2/clear-channel-outdoor-holdings-inc-reports-results-for-2013-second-quarter.html [18] http://business.flydenver.com/pr/DIAPR_130404e.pdf [19] http://www.mynewsdesk.com/se/clear_channel/pressreleases/clear-channel-launches-connect-the-first-global-out-of-home-mobile-interactive-advertising-platform-976512 [20] http://blogs.hbr.org/2013/11/five-ways-the-advertising-industry-is-about-to-transform/ [21] http://www.internetlivestats.com/internet-users/ [22] http://www.statista.com/statistics/188352/mobile-internet-users-in-the-us-from-2009-to-2014/ [23] http://www.emarketer.com/Article/Retail-Industry-Remains-Largest-Spender-US-Digital-Advertising/1010187 [24] http://articles.economictimes.indiatimes.com/2014-01-01/news/45764599_1_digital-services-business-growth-new-business-models

Knowledge, Power and Control :: Philosophy Religion Papers

Knowledge, Power and Control In this paper, I propose to examine some of the issues that arise as a result of the relationship between knowledge and power, and specifically those that concern who should control knowledge and disseminate it in society. This subject is discussed in the writings of Plato and is also commented on by such medieval thinkers as Averroes (Ibn Rushd), Moses Maimonides and St. Thomas Aquinas from the Islamic, Jewish and Christian traditions respectively and their views will be briefly outlined here. Despite the religious, historical and cultural differences which distinguish their approaches from one another, what is remarkable is the similarity in the conclusions that they reach about how noetic power and control is acquired and exercised. They all insist that knowledge should be made selectively available to certain individuals and groups according to noetic ability and social position in the context of the envisaged socio-political model of community that is in operation. Knowledge is perceived as a conserving influence on individual and political life, to be transmitted preferably in an essentially unaltered state in order to maintain sustain the desired socio-cultural value system and power structure. The emphasis is on respect for tradition and for the origins and status of the noetic content to be transmitted through the expertise of those delegated to act as transmitting agents. The content of knowledge is frequently portrayed as mysterious and mystifying, only capable of proper interpretation by appointed specialists. The role of teaching is consequently important since the teacher is the community's appointed expert for disseminating knowledge, as and when appropriate, according to the receptive abilities of those who learn. This epistemological approach appears to be in sharp contrast to the contemporary view of someone like Paulo Freire who insists that knowledge must be democratically available to everyone in order to politically transform society transformation through social justice.(1) This aim is achieved when the noetic process becomes a critical reading of reality, a reflection in action which is applied so that traditional ways of thinking constitute a permanent subject for reinterpretation. Knowledge is perceived in Freirean epistemology as a medium of communication between human beings, a process in which there is no permanently unaltered noetic data but rather an ongoing dialectic strategically pursued through contradiction and constantly aimed at radically redefining how people can coexist in a state of social equality. According to this view, knowledge offers everyone the possibility to think more critically about the world so as to act on it in a more humanising way.

Dave Speaks to the World :: Dave Barry Essays

Dave Speaks to the World When I was back home and lived with my mom, we were reading the paper together one day, she was reading the Tropic and I, the comics. When she was through with the Dave Barry column, she gasped and said out loud, "I know that shark!" Now, of course this startled me and I wondered what on earth she meant. Mom explained that the article was about a hammerhead shark, famous to Miamians and Florida Keys residents, playfully named "Big Moe". She continued to tell me that when she was about nine she went lobstering under Bahiahonda Bridge in the Keys with her dad. While lifting an old sunken car hood to retrieve the bugs, she saw a shadow pass over her. She stopped abruptly and dropped the hood to swim back to the boat. On her way back, if I remember the story correctly, the huge hammerhead passed directly over her head. This time it wasn't just the shadow she saw. Sitting in our living room at home my mom was insisting that the shark Dave Barry wrote about just HAD to be the same one . I thought this was pretty cool. Ever since then I've known who Dave Barry is. He speaks in mysterious ways. Dave Barry is a humor columnist; his fans express what can only be explained as hero worship. After doing some light research I learned that not only is he a writer for the Miami Herald, but also for many newspapers throughout the United States. It was also brought to my attention that he has won a Pulitzer Prize for his articles and he is, or was, the lead guitarist in a rock band called the Rock Bottom Remainders. It's been said that they weren't the greatest musicians and they are no longer playing. To quote my Internet source, Dave is "an all-around nice guy who tries to protect his readers from the dangers of the world around them . . ." The text goes on to say that these dangers are exploding cows and trout falling from the sky. I suppose we would have to be devout Dave fans to really understand that. Something else I recently learned about Dave Barry is that there is a show based on his personality.

Iroquois Kinship System

Iroquois Kinship System Anthony Sifuentes ANT 101 Introduction to Cultural Anthropology Instructor Mario Tovar March 5, 2012 The Iroquois is the group I have decided to do my research of kinship systems on. This will come from what I have found in the text of chapters three and four of the text. The Iroquois is a unilineal descent group. This means that descent is traced back through one sex or side of the family. They traced their bloodline through the female side of the family, meaning they were a matrilineal descent group.These groups are not as common as patrilineal descent groups, which trace their bloodlines through the male side of the family. Horticultural societies used the matrilineal descent group because of women having a key part of the food producing role. They also owned land. The likelihood of a society being or remaining a matrilineal society depends upon how much food is obtained from hunting and herding. The more meat and food gathered by men as a result of this wi ll drive down the role of women as major food producers.The fact that descent groups extend beyond any one individual because it goes beyond any one person’s lifetime allows things to remain in a group for a long time. This includes property, land, hunting and fishing territories, animals, and even knowledge. Iroquois matrilineage gave women the right to fields and tools, since they were a horticultural society, this made sense. Women did most of the cultivating of the crops and they should have the rights to both the land and tools to reap what is sown. They also lived in longhouses.These were long structures in which nuclear families lived in different compartments inside the house. After marriage, the Iroquois were matrilocal, meaning the husband lived in the wife’s community or longhouse. The eldest woman of a matrilineage was the most influential in decision making, including the allocation of resources and property. (Nowak & Laird, 2010, Chapter 4) This greatly d iffers from today’s society in that most of the bloodlines are traced back through the male’s side of the family. Also, most of the ecisions that I have heard of or seen are made and decided by the oldest or most respected man of a family. This is not to say one is more right than the other. In my own personal experience, on my father’s side, which is Mexican, my grandfather was the patrilineal leader of the family. The best way I can explain it is that my family roots for nuclear purposes goes to my grandparents on that side. Once my grandfather passed away, my grandmother took over as matrilineal leader. She passed away not long after him and that role was overtaken by my oldest aunt and her husband, with my aunt carrying the authority on that side.Marriage among the Iroquois had to be exogamous. This means that they had to marry outside their lineage or clan. The Iroquois kinship system recognizes two groups: parents and siblings who are too closely related t o marry, and potential spouses and in–laws. A person may marry a cross-cousin, where parallel cousins are considered as close as siblings. Parallel cousins are treated to and referred to as siblings and their parents and treated to and referred to as parents. They are traced through matrilineage and are in the first group.In the Iroquois system, they cannot marry parallel cousins, but can and should marry cross-cousins. Sometimes referred to as the sibling-exchange system, it keeps wealth in the family and reasserts alliances between lineages. There are laws in American preventing cousins and family members from marrying. Aside from the legal ramifications, marrying within a nuclear family is dangerous, biologically. It is not as bad when it goes out as far as cousins, but there is a social stereotype against marrying someone close to you within the bloodline.I personally do not a problem with second or third cousins marrying, but I have never had to go through knowing or won dering if someone in my family or if I was going through the marriage process with a cousin. Marriages in the Iroquois society were easily dissolved. Since everything went through the female side of the marriage, the man was an outsider living in the village. If the woman did not want to be married to him anymore, she packed his belongings and left them on the steps of the longhouse. When the man returned, he saw his things, realized the marriage had been terminated and returned to his own village.Marriages in today’s society are much more differently dissolved. Today, we have to go through the process of dividing property, belongings, child support and visitation and well as money. A man or a woman cannot simply come home and realize a marriage is ended. We must go through courts and make sure that things are done according to laws. In what I have experienced, being married and divorced twice, people should think more before marrying. I do not regret marrying either time, bu t more thought should be put into it and more work should be put into marriages to make them last. Kinship affects my life in a very big way.My family lines are important to me and I enjoy finding out where I come from and who my ancestors were. I also live it every day, because I currently live with my girlfriend, who has two children that are not mine. I find it difficult to discipline them because I am not their father and struggle with ways to make the house work sometimes. I believe that kinship is important and should be talked about and worked on by all of us to make our lives easier. Reference Page Nowak, B. , & Laird, P. (2010). Cultural anthropology. San Diego, Bridgepoint Education, Inc. https://content. ashford. edu

Rehabilitation or Retribution? Essay

The expectations of society for the criminal justice system are to punish and rehabilitate individuals who have committed crime. Punishment and rehabilitation are two acknowledged objectives of the criminal justice system, Retribution, which is based on â€Å"an eye for an eye, a tooth for a tooth† philosophy, simply means punishment and vengeance for what evils have done. While rehabilitation, as Nicholas Tan (1999) noted that â€Å"is the idea of ‘curing’ an offender of his or her criminal tendencies, of changing their habits, their outlook and possibly even personality, so as to make them less inclined to commit crimes in the future†, the main aim of rehabilitation is to help prisoners to get some skills in prison, so that when they re-enter into society, they can adapt quickly to the new environment. Debates over these two notions have lasted for a long time, many would argue that the main purpose of prison systems is to punish people who have committed criminals. While this should be the secondary function of prisons, the most important function should be rehabilitating criminals back to the society, not just retribution. As a recent survey showed that over 60 percent respondents agreed that prison should reform prisoners, rather than punish them (Human Rights and Justice Studies, 2000). In this essay, it will argue that rehabilitation is a more efficient way to help prisoners rather than retribution by illustrating advantages of rehabilitation. Some theorists throughout history have argued that the primary purpose of prisons is to punish criminals for what they have done, criminals should get punished when they break the law. When they are sent into prisons, as punishment, they certainly do not have rights to watch TV, access to internet and so on. However, some people may disagree with this, because going into prison is already a punishment, criminals have already lost their freedom, they should not suffer extra punishment by being denied other human rights while in prison. After all, punishment is not the ultimate goal of prisons, redemption from sin is the basic aim of prisons. The root of all crime is due to the lack of education and training, if prisons prevent  offenders from receiving education or learning information from outside, then after released, they may feel alienated from society and not be accepted by society, and employers will not employ those who do not have knowledge or job skills which will deteriorate the situation of recidivism. Therefore, rehabilitation should be the main purpose of prisons, for it promotes the humanizing belief in the notion that offenders can be saved and not simply punished (Nicholas. T.,1999). However, some people are afraid that if allow prisoners to receive education or access to internet may provide an environment to make better criminals. Whereas Dr Paul Fauteck (2006) argued that the prison education programs are not â€Å"coddling criminals†, society in general benefits from prison education programs. The basic aim of receiving education in prisons is to help them reintegrate and rehabilitate into society, so that they will not be alienated from society. Receiving education in prisons does not necessarily suggest prisoners will commit high technological crime after they get released, in other words, the possibilities for offenders to commit high technological crime after they receive prison education are quite remote, after all, in some cases, prisoners can be educated to understand why their actions were wrong, and be allowed back into normal society with the possibility of positively effecting society (Wikia, Inc., 2007). Contrarily, if prisons do not provide educational materials, then the possibilities for recidivism will be very great because of the rejection of society. While some dissenters controvert that rehabilitation is not efficient on helping criminals, because statistics have shown that more than half criminals got rearrested after they released about two or three years. In fact, criminal rehabilitation works to reduce recidivism, it is a cost efficient form of crime prevention (Paul. F, 2006). For example, some medicine could work to cure some offenders, and indeed, the most recent studies show that they do work. Such programs include pro-social modeling programmes, and some sex-offender treatment programs. This research demonstrates that the net effect of treatment is, on average, a positive reduction of overall recidivism (re-offending) rates of between 10% and 12%, which would promote a reduction in crime (Nicholas.T., 1999). From this  perspective, it is easy to say that rehabilitation helps to reduce the rate of recidivism, if prisons do not provide these treatments or knowledge, then nothing will ever change. Moreover, rehabilitation can also help them to realize that being in prisons are disastrous which is a good way to stop them re-entering into prisons. Yet, rehabilitation and punishment are mutually exclusive goals, but they become more and more integrated in modern society, since the late 18th century prisons have combined elements of punishment with elements of rehabilitation. As the French philosopher Michel Foucault put it, punishment shifted over time from the disciplining of the body to the disciplining of the â€Å"soul† (Politics.co.uk, 2007). Therefore, incarceration sentences should provide for a set term of rehabilitation followed by a set term of punishment. Furthermore, rehabilitation and rehabilitation are both important, they should work together to punish and change criminals. To sum up, retribution theory focus more simply on punishment which is very barbaric, and it should not be encouraged in modern society. While the notion of rehabilitation is more humanism and flexible, it can help prisoners by providing education and trainings, so the true aim of prison systems should rehabilitate and reform criminals, not simply punish them. REFERENCES: _Crime_ (2007), cited from http://campaigns.wikia.com/wiki/Crime Nicholas Tan (1999), _Rehabilitation vs Retribution_, cited from international debate education association, http://www.idebate.org/debatabase/topic_details.php?topicID=307 Paul Fauteck (2002-2006), Criminal rehabilitation-criminal recidivism rates, cited from http://www.going-straight.com/

Event Marketing

Let's look at some of the key advantages of the proprietary corporate event. †¢When creating a proprietary corporate event, the marketer has nearly complete control of the customer's experience with the company. You can shape the event to suit the needs of your audience — and meet your corporate sales and marketing objectives. †¢Corporate events are an excellent venue for relationship building with key customers, from end-users, to technical personnel, to purchasing officials, to senior executives.The relationship can be deepened on both sides: you get more focused selling time, and the customers provide you with more insights into their needs and business problems. †¢Corporate events are designed to allow higher level conversations than can be expected in the hustle and bustle of a trade show. †¢Customers and prospects can focus on your message, without distractions from competitors. Corporate events tend to be applied to current customer marketing, versus prospecting, for the simple reason of efficiency.For one thing, it's easier to persuade a person with whom you already have a business relationship to come to your corporate event. For another, the future value of a current customer or inquirer is much higher than that of the average unwashed prospect, which justifies the expense of creating and running a dedicated event. To get the most value from a corporate event, keep these principles in mind: †¢Consult with your target audience. In order to attract and influence them, you must first find out what works. Let their preferences and needs guide your planning. †¢Seek opportunities to defray your costs.You can ask your business partners to take sponsorships, or ask your clients to pay their own travel and hotel expenses. Some conferences even charge attendees a fee, which both qualifies their serious interest and supports the budget. †¢Corporate event management is complicated, and requires expertise and resources fro m multiple parties, inside and outside the company. So a focus on project management and team-building will enhance your likelihood of success. †¢Proprietary corporate events share many characteristics of trade shows, when it comes to marketing strategy, planning, and execution.The same rules apply about setting objectives, promotions, post-event follow up, and so forth. Treat the corporate event like a full-fledged marketing campaign, not a one-off. Event Types It's not easy to categorize events, since there is so much overlap in function and activity, but here are some of the more common types. Most of these are focused on current customers, but the last one, road shows, is designed for prospecting. User Groups The user group meeting has taken center stage in the information technology arena, but is also in wide use in other industries.Typically the company's objective with a user group is multi-fold: †¢Education about the current products in use at the account †¢Su rfacing problems and trouble shooting solutions †¢Identifying customer needs for additional products or features †¢Deepening the relationship with the customer Most companies find that the opportunity to network with other product users is one of the key benefits appreciated by attendees. Client Conferences User groups target the engineer or middle manager who actually uses the product in day-to-day business, with primarily an educational and troubleshooting objective.A client conference, on the other hand, is designed to engage a more senior managerial level, addresses more strategic issues and is often, in some respects, more sales oriented. The typical client conference pursues the following objectives: †¢Deepen the customer relationship †¢Communicate company vision, culture, and strategies †¢Cross-sell and upsell †¢Encourage networking among peers A client conference may have any of the following components: †¢Keynotes and breakout sessions â⠂¬ ¢Exhibit hall †¢Meetings with sales reps and senior executives †¢Sports event, such as a golf outing A client appreciation dinner †¢Entertainment Single-Customer Events Events focusing on a single customer can be a useful element of the corporate event marketing mix. Limited to top customers, these events can be as simple as an expanded client meeting, where the business carries on into ancillary activities like dinners or outings. Or they can be workshops, or facilitated sessions — whatever meets the sales and marketing objective. One common type of single-customer event is also known as a â€Å"vendor day,† when a large company arranges for suppliers to come in and show their wares. Educational SeminarsAn educational seminar can be an appealing way to deliver product information within a larger business context — which adds credibility and also increases access to hard-to-reach customers. Most common are daylong or half-day seminar programs t aught by a credible third party on a subject of strong business interest to your customers. If you include speakers from your own company, it's important to keep the tone of the presentation more about solving problems or sharing ideas, and less a blatant sales pitch. One of the secrets to success in seminar marketing is balancing good content with amenities.Consider this wisdom from Mark Amtower, a specialist in marketing to government buyers. Amtower conducts seminars all over the country for clients and prospects as part of his sales outreach. â€Å"The seminar content is important,† says Amtower. â€Å"But the food is how they'll judge the seminar overall. I have learned to provide great food, and plenty of it, and I get rave reviews — and new business — from my seminars. † Executive Seminars Executive seminars are intended to bring senior-level customers together for education, peer interaction, and face time with senior company representatives.Usual ly kept fairly small, repeated at regular intervals, and held in desirable locations, these events combine customer appreciation with sales opportunity. The primary hook to attract attendees is content, topics of strategic interest to senior managers. The events thus serve to position the hosting company as a partner as opposed to a vendor, a trusted resource who can be relied upon to help solve pressing business problems. Attendees appreciate the chance to learn about solutions and to network with their peers from other companies. Entertainment EventsEvents designed around social outings, or around food and drink, are most successful when linked to a specific sales objective. The attendees need to be carefully selected and qualified, since you don't want to be investing in entertaining the universe. Most companies find that entertainment events only work when they are driven by the sales team, and marketing assists in logistics and strategy. Road Shows Road shows consist of a multi -city series of meetings designed to deliver richer product information than is possible through mail or phone, but to be more efficient than solo sales calls.The road show takes the event to the market — sparing customers and prospects the need to travel. Typically, the marketer bears all the expense, and no fee is charged to attendees. The road show venue is usually a hotel meeting room, with a half-day session that includes breakfast or lunch. Because the cost per contact is fairly high, ranging from $25 to $100 or more, road shows are typically reserved for clients or prospects who are fairly far along the buying cycle. Most road shows target a customer based within driving distance from the venue.

I, Being Born A Woman And Distressed Essay

This sonnet of Edna St. Vincent Millay is a literary piece shows many faces and expresses so many meanings.   But even if it has many meanings, the general message and meaning is about unrequited love.   It expresses overpowering feelings; longing and a desire for a lover.   The interesting factor of â€Å"I, Being Born a Woman and Distressed† is the intriguing features of the sonnet conflicting message and desires expressed. Saying that she is â€Å"born a woman and distressed† signifies that she surrenders to such fate that she is of the female gender with its consequent circumstance surrounding women.   Followed by the sultry acknowledgement of the â€Å"propinquity† (nearness) of a lover, the sonnet defines what pleasure such nearness brings.   The sonnet yearns that the two bodies of the lover be near to each other.   It is because such nearness enables the â€Å"fume to clarify the pulse and cloud the mind†, meaning such nearness allows the savoring of their mutual scents.   Wherein, it is further expressed that such nearness and feeling of â€Å"undone, possessed† brings them to higher levels of joy. However, the sonnet defends that such extreme happiness of being together does not necessarily mean that it deters rightful reason or thinking as â€Å"stout blood† is â€Å"against my staggering brain†.   It is just that such nearness always   invoke joyful sojourn and leaves fond memories.   Furthermore, such nearness reaffirms the commitment and conviction of love shared and cherished.   Nevertheless, amidst all the â€Å"frenzy†, the confusion, the sonnet evoke the inability to truly express in words that could make a reasonable conversation â€Å"when we meet again†. The entire sonnet is a slow mode of rising feelings from the beginning until the conclusion that apparently can leave one expressionless, wordless.  Ã‚   There is a possible paradox wherein the sonnet embody humongous run of feelings and yet could not find the words to say them.  Ã‚   There is also the possible inconsistency that inasmuch as the rise of feelings is joyous, yet, they may not be wanted.   Maybe it is because it is so difficult to contain enormous feelings of love and joy, that it might be better not to have the feelings anymore than not being able to contain them.   It is like as if the sonnet portrays a lover’s dual role of being â€Å"both [a] winner and [a] loser.   It is because there is â€Å"zest†, frenzy†, â€Å"seduction†, â€Å"staggering†.   (Hubbard, 1995) The sonnet somehow refers to such incongruent thoughts and paradox to the fact that the feelings and emotions come from a woman – who is not capable of such enormity of feelings.   This sonnet explains that â€Å"being born a woman† is not the fault of anyone – thus, it is not anyone’s fault that the subsequent experience and nurturing such passion and joy could not be contained. The ultimate interesting part is that despite all the paradox, the sonnet is convinced that there is complete reason and awareness as to what pleasure such passion and joy beings.   The sonnet finally intends to illustrate that even if there is confusion in such situation and such enormity of feelings, it is still right to nurture such feelings.   The sonnet confirms that love and passion is a right and it is logical. Reference: Hubbard, Stacy Carson.   â€Å"On ‘I Being Born a Woman and Distressed†.   1995   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Millay at 100:   A Critical Reappraisal   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Modern American Poetry   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.english.illinois.edu/MAPS/poets/m_r/millay/born.html

Blood Analysis

Blood is a fluid substance that circulates in the arteries and veins of the body. Blood is bright red or scarlet when it has been oxygenated in the lungs and passes into the arteries; it becomes bluish red when it has given up its oxygen to nourish the tissues of the body and is returning to the lungs through the veins and the tiny vessels called capillaries. In the lungs, the blood gives up the carbon dioxide wastes it has taken from the tissues, receives a new supply of oxygen, and begins a new cycle. This movement of blood is brought about by the coordinate activity of the heart, lungs, and blood vessels. Plagiarism Detection >Blood is composed of a yellowish fluid, called plasma, in which are suspended the millions of cells that constitute about 45 percent by volume of whole blood. It has a characteristic odor and a specific gravity between 1.056 and 1.066. In an average healthy adult, the volume of blood is one-eleventh of the body weight, or between 4.5 and 6 liters (5 and 6 qt ). A great portion of the plasma is composed of water, a medium that facilitates the circulation of the many indispensable factors of which blood is composed. A cubic millimeter of human blood contains about 5 million red corpuscles called erythrocytes; 5000 to 10,000 white corpuscles called leukocytes; and 200,000 to 300,000 platelets called thrombocytes. The blood also carries many salts and organic substances in solution.Blood type, in medicine, classification of red blood cells by the presence of specific substances on their surface. Typing of red blood cells is a prerequisite for blood transfusion. In the early part of the 20th century, physicians discovered that blood transfusions often failed because the blood type of the recipient was not compatible with that of the donor. In 1901 the Austrian pathologist Karl Landsteiner classified blood types and discovered that they were transmitted by Mendelian heredity .The four blood types are known as A, B, AB, and O. Blood type A con tains red blood cells that have a substance A on their surface. This type of blood also contains an antibody directed against substance B, found on the red cells of persons with blood type B. Type B blood contains the reverse combination. Serum of blood type AB contains neither antibody, but red cells in this type of blood contain both A and B substances. In type O blood, neither substance is present on the red cells, but the individual is capable of forming antibodies directed against red cells containing substance A or B. If blood type A is transfused into a person with B type blood, anti-A antibodies in the recipient will destroy the transfused A red cells. Because O type blood has neither substance on its red cells, it can be given successfully to almost any person. Persons with blood type AB have no antibodies and can receive any of the four types of blood; thus blood types O and AB are called universal donors and universal recipients, respectively.Other hereditary blood-group systems have subsequently been discovered. The hereditary blood constituent called Rh factor is of great importance in obstetrics and blood transfusions because it creates reactions that can threaten the life of newborn infants. Blood types M and N have importance in legal cases involving proof of paternity.A chemist uses liquid chromatography to analyze a complex mixture of substances. The chromatograph utilizes an adsorbtive medium, which when placed in contact with a sample, adsorbs the various constituents of the sample at different rates. In this manner, the components of a mixture are separated. Chromatography has many valuable applications, such as determining the level of pollutants in air, analyzing drugs, and testing blood and urine samples.Gas chromatography separates the volatile constituents of a sample, and liquid/liquid chromatography separates small, neutral molecules in solution. The goal in conducting a separation is to produce a purified or partly purified form of the desired constituent for analytical measurement, or to eliminate other constituents that would interfere with the measurement, or both. Separation is often unnecessary when the method is highly specific, or selective, and responds to the desired constituent while ignoring others. Measuring the pH, or hydrogen ion content, of blood with a glass electrode is an example of a measurement that does not require a separation step.QHP 7694 Head Space Sampler is a machine that equilibrates the sample vials at the desired temperature for the specified time period. A needle then punctures the teflon coated septum at the top of the vial and draws a measured sample of the vapor which it sends to the Gas Chromatograph.HP 5890 Gas Chromatograph. This machine takes the vapor from the Head Space Sampler and passes it through a packed column designed specifically for alcohol in blood. As the vapor passes through this column, different compounds will travel at different rates thus exiting at diffe rent times. As the separated compounds exit, they pass through a Flame Ionizing Device (FID) which consists of a hydrogen-oxygen flame and ionizing detectors. The intensity of the ionization is measured and sent to the computer for processing. Helium Carrier Gas carries the vapors through the Gas Chromatograph. A Power Macintosh 7600 is used for report generation, correspondence and on line communication. Reports are printed using a variety of laser printers to insure optimum print quality. Blood samples are quantitatively added to an aqueous solution into which an internal standard has been added in order to compensate for sampling fluctuations within the Gas Chromatograph. Static head space methodology is employed in which an aliquot of equilibrated vapor is injected and analyzed by a Flame Ionization Detector in the Gas Chromatograph,which consists of a hydrogen-oxygen flame and ionizing detectors. The intensity of the ionization is measured and sent to the computer for processin g. Helium Carrier Gas carries the vapors through the Gas Chromatograph.Blood analysis is very important in many different situations. For example, in forensics, if a bloodstain pattern is obtained, analysis is vital. BPA (Bloodstain Pattern Analysis) may on many occasions, clearly define the location of the victim or the assailant by establishing the actions of either or both. Possible and impossible scenarios may be established to determine if the victim, witness, orassailant is accurately describing what took place.Some questions that may be answered are: What type of weapon or impact occurred to cause the bloodstains present? How many times was the victim struck ? Where was the victim at the time the injuries were inflicted? Where was the assailant during and following the assault? Is the bloodstain evidence consistent with the medical examiner findings? Is the bloodstain evidence on the suspect and his clothing consistent with the crime scene? Numerous courts throughout the coun try have upheld the value and scientific reliability of BPA. Court case information is available upon request. BPA is a valuable asset during and after the initial investigation. BPA has been extremely valuable during the establishment of the courtroom trial strategy.Blood analysis can be very important in testing for drugs. If drugs are in your system, your blood can be tested using more sophisticated means than static head space gas chromatography. You can also use urine tests and breath tests. Urine, however is the least reliable, while blood is the most.DNA Detection is a very important part of blood analysis. Thanks to a powerful biochemical tool called polymerase chain reaction (PCR), it is possible to detect incredibly tiny amounts of particular DNA molecules. Even one single molecule can be enough!DNA (deoxyribonucleic acid) is the central molecule of life. It contains sequences of information coded along its length. The information tells cells how to build protein molecules . PCR uses proteins called enzymes, combined with small pieces of DNA called primers. The primers match the sequence of the target molecule (the one being looked for) and the enzymes make lots more of any matching molecules. The result is that one matching molecule is multiplied into billions! DNA is very important because nobody has the same DNA pattern. Every single person’s is different. DNA also lasts forever, it never disappears.Bibliography:Bibliography http://www.letsfindout.com/subjects/body/rfipulma.htmlhttp://www.watchtower.org/medical_care_and_blood.htmhttp://www.letsfindout.com/subjects/body/veins.htmlhttp://www.encyclopedia.com/articles/01579.htmlhttp://www.letsfindout.com/subjects/body/rfiblood.html Plagiarism Detection >Blood Encarta Encyclopedia Blood Type Encarta EncyclopediaForensics- Encarta Encyclopedia