Marketing Communication of Smiths Group Term Paper

Marketing Communication of Smiths Group - Term Paper Example Marketing, on the other hand, has been defined by the American Marketing Association as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". Communication is the most crucial aspect of a successful marketing plan. The stakeholders are to be properly communicated in terms of organizational plans, strategies, and policies. The end-users or the business partners should have a fair knowledge about the product line, the availability of the products, the price, and the promotional measures. And all these could be achieved with proper communication as and when required. With all things in place, without effective communication, the organization can never expect to reach its desired goal. Founded by Samuel Smith way back in 1851, Smiths Group is a leading global technology company today. Since the end of 2000, the company is known as Smiths Group PLC. The company is listed with the London Stock Exchange and has its headquarters at 80, Victoria Street, London. The Smiths Group with its vow to bring technology to life has five major divisions of business namely Smiths Detection, John Crane, Smiths Medical, Smiths Interconnect, and Flex-Tek. According to their website, these divisions "are focused on the threat & contraband detection, medical devices, energy, communications, and engineered components markets worldwide. Our customers range from governments and their agencies to hospitals, petrochemical companies, and equipment manufacturers and service providers in various sectors around the world" (About Smiths, n.d.). Smiths Detection deals with designing and manufacturing of sensors that help to detect and identify explosives, narcotics, weapons, chemical agents, biohazards and contraband. John Crane assists in enhancing productivity for the major process industry which includes the oil and gas, pharmaceutical, chemical, pulp, and paper, etc through its array of products and services.