English for Special purposes program design Assignment

English for Special purposes program design - Assignment Example In terms of learning the language it is a big group. Specific teaching strategies should be applied to the students of such a quantity in order to make the learning effective. Specialization of the group that the present program is designed for is Information Technologies, particularly Informatics and Programming. The level of English is Low to Intermediate. The students are supposed to have basic language proficiency prior to the study of English for Science and Technology (EST). A student should also be trained into handling skills, abilities and proficiency that clearly belong to the domain of general English. The only source of grammar that this program is designed to use is "English Grammar In Use with Answers and CD ROM: A Self-study Reference and Practice Book for Intermediate Students of English (Grammar in Use) (Paperback)", a book by Raymond Murphy. Another course book that will be used during the program of EST is "Technical English" by Comfort, Hick and Savage. This book is aimed to assist students in learning English for use in technical areas. The students will use this book after completing and passing the test on Murphy, the previous text book. The reason to use the books one by one is due to the fact that "Technical English" is meant to be used with previous knowledge of the language. However this book requires understanding basic English, it is designed specifically for EST purposes and that is why even in case the students will not pass the grammatical test, it will not hinder the learning of the technical English. Besides, special vocabulary is designed for students with Information Technology specialization so that they would be proficient in their field. The targeted students need to know specific vocabulary and that is the reason that a list of thousand words has been developed to introduce students to the subject. English for Science and Technology (EST) requires specific teaching strategies and learning activities to deliver the knowledge to students. Practically, EST eliminates teaching informal language and does not encompass the whole range of language requirements that a regular learner of ESL has. For purposes of current program, a student should be able to read literature pertaining to his subject, to discuss it with his colleagues, to give lectures and write his own articles in English. However the level of English would be basic, that would let the student to reflect his or her ideas without applying rich vocabulary, but with a knowledge of scientific words.Here are a few of specific terms that the vocabulary will include: total quality management, total quality control; total productive maintenance; design to cost, life cycle cost; concurrent engineering ; project management; productivity improvements; modeling; how enterprises adjust to environmental issues; expert systems; multi-te chnology systems etc. (3) a number of teaching strategi

Marketing Communication of Smiths Group Term Paper

Marketing Communication of Smiths Group - Term Paper Example Marketing, on the other hand, has been defined by the American Marketing Association as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". Communication is the most crucial aspect of a successful marketing plan. The stakeholders are to be properly communicated in terms of organizational plans, strategies, and policies. The end-users or the business partners should have a fair knowledge about the product line, the availability of the products, the price, and the promotional measures. And all these could be achieved with proper communication as and when required. With all things in place, without effective communication, the organization can never expect to reach its desired goal. Founded by Samuel Smith way back in 1851, Smiths Group is a leading global technology company today. Since the end of 2000, the company is known as Smiths Group PLC. The company is listed with the London Stock Exchange and has its headquarters at 80, Victoria Street, London. The Smiths Group with its vow to bring technology to life has five major divisions of business namely Smiths Detection, John Crane, Smiths Medical, Smiths Interconnect, and Flex-Tek. According to their website, these divisions "are focused on the threat & contraband detection, medical devices, energy, communications, and engineered components markets worldwide. Our customers range from governments and their agencies to hospitals, petrochemical companies, and equipment manufacturers and service providers in various sectors around the world" (About Smiths, n.d.). Smiths Detection deals with designing and manufacturing of sensors that help to detect and identify explosives, narcotics, weapons, chemical agents, biohazards and contraband. John Crane assists in enhancing productivity for the major process industry which includes the oil and gas, pharmaceutical, chemical, pulp, and paper, etc through its array of products and services.  

US COIN Campaigns in Philippines and Vietnam Research Paper

US COIN Campaigns in Philippines and Vietnam - Research Paper Example Finally, this paper will strive to highlight the lessons that US learnt from its past COIN campaigns in the form of two consecutive successes; one achieved in Iraq and the other in Afghanistan. Introduction Counterinsurgencies (COIN) are described as a common war tactic. Foe groups engaged in wars often use this particular tactic to identify and overcome insurgencies prior to their occurrence. The authoritative governmental military groups since time immemorial have organized COIN campaigns. However, its rudimental intention remains the same. COIN campaigns were majorly covered in H100 when the US Army used many tactics and strategies in Vietnam and the Philippines. Governmental forces took a considerable amount of time to frame winning strategies in the COIN campaigns in both cases. The focus on these COIN campaigns was to make devastating offensive operations to defeat the insurgency disclosed, develop cultural understandings with the foes and to apply competent intelligence in mit igating chances for future insurgency attacks. Nonetheless, the results obtained in both the COIN campaigns proved drastically different. Even though the COIN campaign against Filipino insurgencies was a success, the US Army failed to defeat Vietnamese insurgencies in H100 (Gentile, 2009). Certainly, there are certain aspects essential for framing COIN strategies and thus ensuring their overall success. For instance, a COIN strategy must include an in-depth understanding of the motives and the objectives of insurgencies along with cultural and religious aspects of both insurgents and local populace in a differentiated manner. It is vital that the COIN strategy complies with the legal aspects of performing a counterinsurgency. Correspondingly, governmental policies to...However, its rudimental intention remains the same. COIN campaigns were majorly covered in H100 when the US Army used many tactics and strategies in Vietnam and the Philippines. Governmental forces took a considerable amount of time to frame winning strategies in the COIN campaigns in both cases. The focus on these COIN campaigns was to make devastating offensive operations to defeat the insurgency disclosed, develop cultural understandings with the foes and to apply competent intelligence in mitigating chances for future insurgency attacks. Nonetheless, the results obtained in both the COIN campaigns proved drastically different. Even though the COIN campaign against Filipino insurgencies was a success, the US Army failed to defeat Vietnamese insurgencies in H100 (Gentile, 2009). Certainly, there are certain aspects essential for framing COIN strategies and thus ensuring their overall success. For instance, a COIN strategy must include an in-depth understanding of the motives and the objectives of insurgencies along with cultural and religious aspects of both insurgents and local populace in a differentiated manner. It is vital that the COIN strategy complies with the legal aspects of performing a counterinsurgency. Correspondingly, governmental policies to combat insurgencies with effective COIN campaigns also play an essential role (Corum, 2007).

Religious symbolism in literature Essay Example | Topics and Well Written Essays - 500 words

Religious symbolism in literature - Essay Example Furthermore, the cross has been represented by numerous authors to depict the crucifixion of Jesus (Kozlovic 45). This is symbol of the Christian faith which is used in most of the churches. For instance, the bible asserts that Christ Jesus died on the cross for our sins. According to the book of Colossians chapter one in verse 20, Paul posits that, â€Å"Through his blood, shed on the cross† (Lewis 29). In addition, there are several symbols of cross which have been used in art and history. For instance, the Roman Catholic, and the protestant churches have been implied in various ways. In literature, several authors have alluded to the Garden of Eden in various works. For instance, the early American literature alludes to Christopher Columbus as the first man who discovered America in 1492. In addition, Shakespeare has incorporated both the snake and the garden as recurrent images. Through these images, Old Hamlet is viewed as a very good man who is a victim of the vicious deceptive murder of Claudius. The murder is abhorrent because Old Hamlet is a brother to Claudius, which is a similar incident to that of Cain and Abel in the Bible. Furthermore, when Hamlet is asked about the murder he alludes the Eden images. More so, due to corruption and sins at the court, the garden has been choked by weeds (Dasterdi). In addition, literary authors have also incorporated paradise as religious symbols in literary texts. For instance, in the novel, â€Å"Paradise Lost†, there are varied images about the loss of the true paradise. These images include the Garden of Eden. According to Milton, the Garden of Eden emerges as the best. He also asserts that heaven is another paradise which is ever bright. In book 12, Michael reminds Adam that it’s through Christianity that one can have a perfect life, as Christianity had not been invented. Furthermore, anyone who learns to love God, shall posses an inside paradise. That is paradise

Amazon Essay Example | Topics and Well Written Essays - 750 words

Amazon - Essay Example Feasibility study should be performed on the basis of various criteria and parameters. The various feasibility studies are (1) Economic Feasibility, (2) Operational Feasibility and (3) Technical Feasibility. Their strategies include low price and free shipment. This factor played an important role in the long-term development of the company. The cheaper prices of goods with high quality and further free shipment attracted many. Another factor is the customer service. Customer plays an important role in the development of the company because it is the customer who uses the product that was developed by the companies and Amazon's services were good at it. To stay and hold the position in the present competitive market Amazon has planned to expand its business outside US like Eastern Europe and Far East Asia. Amazon is encouraging other companies to advertise their product on their website. A study has shown that Amazon would make more profit in diversifying than expanding. TOWA matrix (Threats-Opportunities-Weaknesses-Strengths) has been used to develop feasible alternative strategies. The matrix consists of four quadrants. They are (1) using strengths to overcome weaknesses, First quadrant concentrates on possible strength-opportunity strategies. Important factors are to hire highly skilled workers, wide brand recognition, customer satisfaction, effectively and efficiently raising capital resources, etc. Second quadrant concentrates on possible strength-threat strategies. Important threats that have to overcome are changing government regulations, seasonal shopping, and competition from ebay and Wal-Mart, protect business and customer information, currency exchange, etc. Third and Fourth quadrants concentrates on Possible Weakness-Opportunity Strategies and Possible Weakness-Threat Strategy. Third quadrant looks at reviewing product, develop standards up to the customer satisfaction, etc. Fourth quadrant looks at implementing backup systems, implementing policies to protect and avoid security risks. References Fortunato, Frank. (2005, September 25). Selling Books Online: Book Listing Services vs. eBay. Matrix-E.com. Retrieved May 16, 2006, from http://www.matrix-e.com/content/view/63/9/ Chevalier, Judith, and Goolsbee, Austan. (2003, April). Measuring prices and price competition online: Amazon and Barnes and Noble. Retrieved May 16, 2006, from http://gsbwww.uchicago.edu/fac/austan.goolsbee/research/amzn.pdf Frey, Christine, and Cook, John. (2004, January 8). How Amazon.comsurvived, thrived and turned a profit. Seattle Post-Intelligence.Retrieved May 16, 2006, from http://seattlepi.nwsource.com/business/158315_amazon28.htmlsource=techdirt

Harlem poet Essay Example | Topics and Well Written Essays - 750 words

Harlem poet - Essay Example Claude McKay, a Jamaican-American poet, expressed concern over the heightened tension that emanated from racism that existed in the 1920s. His role during the Harlem Renaissance had outstanding impacts on a number of readers of poems. Some of his poems were quite militant with the core objective of challenging the brutal leadership experienced by the blacks. He was of key contribution in condemning the leadership while expressing the challenges faced by the blacks to cope with the racial tension at that time. He is iconic for advocating for the consideration of humanity and fair treatment of the oppressed. The celebration of the traditions and heritage of blacks was a key characteristic of the Harlem Renaissance. One of McKay’s most celebrated pieces of literature include If We Must Die poem. The piece of work was a justification of the rights of the blacks, who at the time experienced serious exclusion and segregation (Marshall Cavendish Corporation, 2003). In the poem, he stated that blacks were confident to wage against the forces of tyranny given their resilience. He writes, in the poem, that blacks intend to â€Å"fight back† (Shmoop, 2010) even when facing death. The major theme that is evident is prejudice and abuse. He expressed the plight of the blacks and the brutal leadership that they experienced. Langston Hughes wrote inspirational poems during the period of the 1920s. He is prominent for his role in spearheading the upcoming literary appreciation during Harlem Renaissance. Through the poems, he encouraged the pleasure of the traditions of the blacks and their heritage. Among his inspirational poetic works was the poem, The Weary Blues. The theme of art and culture of the Negro is evident through the poem. He describes the relationship between art and culture as confusing and initiates weariness. The theme of race is evident from the poem, as well. The African

Visual analysis on Hadrian Essay Example | Topics and Well Written Essays - 500 words

Visual analysis on Hadrian - Essay Example Prior to the analysis of the craftsmanship that constitutes the foundation of the bust carving, it may appear essential to recall via historical context, that Hadrian is widely known as one of the five good emperors who made tremendous impact on establishing the Pax Romana – the age of abundant peace and prosperity for the Roman Empire. Examining the image of the bust, one necessarily considers in critical thought that the carving technique must have been conducted in a manner that reflects such perspective especially in the order, symmetry, and projection of the head and facial characteristics. In the absence of its body, the marble from the Greek island of Thasos was constructed to possess a volume that exudes prominence, poise, authority, and general dignified look typical of a Roman emperor. As conjectured by the smooth curves, the bust sculptor may be claimed to have attempted a most refined approach in carving the cheek and lip areas to balance with the furrowed brows wh ich occur to be a sharp contrast to the smoothness of front surface and edge contour. These details manifest how Hadrian could have been viewed by his subjects as an emperor with the traits of gentle wisdom and fierce heroic character in order to address the demands of his civilization at the